About Us

What is ProConIt?

ProConIt is the world’s first and only Social Evaluation tool. A way to evaluate anything and everything under the sun more quickly, easily, precisely and intelligently—in an easy-to-build, fun-to-use social package.

Adapting the classic pro/con table favored by Benjamin Franklin and Plato, users build their own digital Procons by simply asking a question or selecting a topic. Then, with the help of their friends and peers, individual arguments get added, promoted, or rejected. The cream rises, and we get to the bottom line.

The Procon needle tells us which viewpoint prevails, and the ratings tell us why . It’s easy, fair, and oh so useful.

Why Use ProConIt?

Let’s face it: the tools for evaluating topics online are a dismal bunch.

You’ve got polls—often notoriously shallow and inherently unreliable bundles of bias. Or you’ve got comment threads—those unstructured masses of emotion, hyperbole, and the occasional death threat.

Those are my options?

With ProConIt—for the first time ever—you can have the straightforward answers you’d get from polls, combined with the deeper, broader insight you’d get from comment threads.

Who Runs ProConIt?

Cameron Hamilton – CEO and Co-Founder

Born and raised in Arlington, Cameron returned to Northern Virginia after college, when his bid to buy the Washington Redskins fell just $800 million shy of Dan Snyder’s. He’s spent the last ten years working in the financial industry, initially for a small software company, and since 2001 for an investment bank serving the middle market business community.

Matthew Hills – CTO, etc and Co-Founder

Another Fairfax County native, Matt’s a tech industry veteran who’s spent the past decade working as a software developer, consultant, and manager. In his spare time, he is an outspoken member of the flat earth movement.

How to Get ProConIt

There are three easy ways to get ProConIt:

1. Use Our Free, Interactive Website
You obviously know how to get here. So come back and visit, anytime.

2. Use Our Free, Embeddable Code
Procons can run on any site with JavaScript. Just build your Procon on our site, copy and paste the "Embed This Procon" code into your site, and let the evaluations begin. If you are interested in customizing the widget, for business or personal use, contact us (support@proconit.com) and we will be happy to work with you.

3. Use Your Favorite Social Network
Easily link to your Procons by using our built-in sharing tools and your favorite social networks. It’s that simple.